SEO & Content Strategist · Bansko, Bulgaria
I design search systems that turn SEO into a predictable growth channel.
Most SaaS and subscription businesses treat SEO as an afterthought. I build the system that turns it into your most predictable acquisition channel.
What I do
One level above execution.
One level above guessing.
I figure out what you should build and why.
Full SEO architecture, keyword mapping, content structure, topical authority, opportunity prioritisation. The blueprint your team executes against. Especially useful for early-stage SaaS teams who have never had a real SEO foundation.
A clear plan, not a task list.
Competitive analysis, gap identification, full-funnel keyword research, content roadmaps tied to pipeline and MRR. You leave knowing exactly what to build and in what order.
I find what's blocking you.
Technical issues, content gaps, structural problems, cannibalisation, crawlability. Diagnosed and prioritised. A clear fix list ranked by actual impact.
Ongoing thinking, not just a one-time deliverable.
Decision support, execution QA, team alignment, brief creation. Good fit if you have a team executing but no senior SEO brain to QA direction.
About
I build systems.
I don't chase rankings.
Most SEO work is reactive. Optimise this page, write that post, fix this error. It produces activity, not growth.
I work differently. My job is to design the system that makes everything else work. The structure, the priorities, the logic that connects your content to your actual business goals.
I've been doing this long enough to know that SEO for SaaS is different. Longer sales cycles, higher intent keywords, content that needs to convert and not just rank. And I'm direct enough to tell you what won't work before you spend six months finding out yourself.
Currently working with Versus.com on content strategy. Also growing my own sites, including banskoevents.com which hit #1 for its main keyword in under 8 weeks.
Based in Bansko, Bulgaria. Working remotely with clients across Europe and beyond.
How it works
Discovery
We talk about your goals and what's actually blocking growth. I ask uncomfortable questions. That's the point.
Audit & strategy
I dig into your site and competitors. I come back with a clear system, not a list of suggestions.
Execution direction
Strategy into action. I define how execution should happen, create briefs and frameworks, and guide whoever is doing the work.
Measure & iterate
Track what moves, cut what doesn't, double down on what's compounding. SEO is a system. It gets better over time if you treat it like one.
Ready to stop guessing about organic?
If you're building a SaaS or subscription product and organic is either broken or untouched, let's talk.
Get in touch